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JANAM TV : The vernacular visual media in Kerala has seen a boom of sorts during the last two decades. From the eighties when Doordarshan Malayalam was the lone player and the nineties when the arrival of first Malayalam private channel opened up a whole new world to the television viewers, today the Malayalam television industry has virtually come of age. Like any other sunrise industry, there is a flurry of activity and excitement all around, with new entrants trying hard to position and make themselves relevant in the crowded scene. This is not without reason. High Literacy rates and elevated socio-political awareness across all sections of society ensures more penetration by visual media in the years to come. Malayalam channels have an added advantage with Overseas market esp. the Middle East. Moreover the presence of non resident Keralites are growing elsewhere too. Thus it can be safely assumed that the next couple of decades will be an era of an accelerated upward swing for Malayalam TV industry.

Social relevance of JANAM: The relevance of JANAM stems from the fact that all the existing channels in Malayalam have either fixed long term agendas or tend to cater to the needs, aspirations and ‘hype’ created by the current socio-political cauldron in the state. The present media houses in the state, including channels, are being run by organized sections of the society that include political parties and influential families. They exclude the silent majority who has neither organized strength to bargain nor to raise voice even for justifiable social causes in Kerala. On the other hand, the social fabric of Kerala is fast changing where economic superiority of organized groups is now followed by efforts to dominate cultural, social and intellectual spheres as well. Anti-national forces, often backed by foreign funds are also viewing Kerala as their safest haven today. Well coordinated designs by such forces to reinvent our cultural ethos and restructure the social chemistry in the state will have disastrous consequences, if not checked immediately. Powerful tools like JANAM will definitely give impetus to nationalist forces in efforts to resist such grand designs, especially at a time when the eternal values that has defined our social fabric are under threat. JANAM, through its programs, will be the voice of the ‘Silent Majority’ and bring about enormous and collective changes in the modern society.

Brand positioning of the Channel : In a nutshell, the new channel will have the right blend of right programs. It will be marketable and commercially viable on one hand, espouse and defend the true socio-cultural values of our age-old tradition on the other. However, while positioning the channel, we will take the socio-political realities of Kerala and place ourselves in the mainstream to avoid being marginalized as the political mouthpiece of any particular segment or political party.

Conclusion : Launching a television channel is a very complex task that needs multi-specialty expertise. There are five major components that make the pillars of success and stability for any new channel- Technical Quality, Good Infrastructure, Strong and aggressive marketing, well packaged Content that appeals to the viewer and a Strong Distribution tie up. All these components need to go hand in hand and progress simultaneously to make the project a success. Understanding this complexity, Team JANAM is treading its path carefully. We are doing our homework earnestly with clarity of thought, to be able to professionally manage the project from the outset. Each passing day gives us more confidence that JANAM channel will definitely emerge as an effective tool for the desired transformation in Kerala society in the years to come.
Janam电视直播。

JANAM电视：在喀拉拉邦的白话视觉媒体已经看到在过去二十年中各种各样的热潮。从当全印电视台马来亚是孤独的球员，上个世纪九十年代时，首先马来亚专用通道的到来开辟了一个全新的世界的电视观众八十年代，今天马拉雅拉姆语电视产业实际上已成熟。像任何其他朝阳产业，有活动和兴奋乱舞各地，与新进入者力图位置，使自己在拥挤的场景有关。这不是没有原因的。高识字率和全社会的可确保在未来几年视觉媒体更渗透进来的所有部分高架社会政治意识。马来亚通道有ESP与海外市场的一个额外的好处。中东地区。此外非居民Keralites的存在下生长别处太。因此，它可以安全地假定未来几十年将是马拉雅拉姆语电视产业加速向上摆动的时代。

社会JANAM的相关性：JANAM的相关性的事实，都在马来亚现有渠道是固定的长期的议程还是倾向于迎合当前的社会政治大锅的状态产生的需求，愿望和'炒作'茎。在状态，包括信道本媒体机构，正在通过包括政党和有影响力的家族社会有组织的部分运行。他们排除了沉默的大多数谁既没有力量组织讨价还价，也没有提高声音甚至在喀拉拉邦合理的社会原因。在另一方面，喀拉拉邦的社会结构是快速变化的，其中有组织群体的经济优势现在其次是努力主宰的文化，社会和思想领域也是如此。反国部队，通常由国外资金支持今天还观看喀拉拉邦作为他们最安全的避风港。良好的协调设计，这些势力彻底改造我们的文化精神和重组社会化学在国家将带来灾难性的后果，如果不立即进行检查。像JANAM功能强大的工具无疑将推动民族主义势力在努力抵制这种宏大的设计，尤其是在这个时候已经定义了我们的社会永恒的价值观念受到威胁。 JANAM，通过其方案，将成为“沉默的大多数”的声音，带来了现代社会的巨大和集体的变化。

该频道的品牌定位：简单地说，新频道将有权方案正确的混合。这将是适销对路一方面在商业上可行，拥护和捍卫另一方面我们古老传统的真正社会文化价值观。然而，虽然定位通道，我们将采取喀拉拉邦的社会政治现实，并将自己在主流避免被边缘化任何特定区段或政党的政治代言人。

结论：启动一个电视频道是一个非常复杂的任务，需要多专业的专门知识。有迹象表明，成功和稳定的任何新通道 - 技术质量，良好的基础设施，强大的和积极的营销，以及打包的内容，呼吁观众和强大的配送占压的支柱五大部分组成。所有这些组件需要齐头并进，同时进步，使项目获得成功。理解这种复杂性，团队JANAM仔细踩着它的路径。我们正在认真做功课与思维清晰度，能够专业管理从一开始就项目。日新月异给了我们更多的信心，JANAM通道一定会脱颖而出，成为在年内在喀拉拉邦的社会所需要的转换来的有效工具。


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